front-cover_illus-02.png

A solution for Google to help people help each other during times of crises

OVERVIEW

10 - week collaboration with SCADpro and the google search and crisis team.

MY ROLE

Co-creator of Google Connect

UX research 

Ideation lead

TEAM

16 individuals from 9 different countries and 8 different majors.

THE BRIEF

How might Google enable local communities to organize and help each other in times of crisis?

Screen Shot 2020-09-20 at 8.21.28 PM.png

Google Connect is a tool that matches people within of a local community based on their needs so that they can share resources and support each other in-person before, during and after a natural disaster.

Screen Shot 2020-09-20 at 8.24.15 PM.png
Screen Shot 2020-09-20 at 8.31.57 PM.png
Screen Shot 2020-09-20 at 8.32.03 PM.png

Automated matching ensures that the Helpees are auto-matched with Helpers who can fulfill their needs and match their preferences. This is to eliminate decision fatigue and the anxiety that decision making can add to an already stressful situation.

Screen Shot 2020-09-20 at 8.32.11 PM.png

Bio cards are brief descriptions of the users. They allow Helpees a feeling of reassurance without compromising the privacy of the Helper. It also provides more information about the resources being shared.

Screen Shot 2020-09-20 at 8.32.21 PM.png

Many solutions do not consider that users typically lose power during natural disasters. Lower income people suffer largely as they are more likely to be dependant on wifi than mobile data. Encrypted messaging allows users to communicate with their neighbours in a more accessible way.

Final service blueprint.png

* Click to expand

THE PROCESS

Secondary research - Ecosystem map

Screen Shot 2020-09-21 at 9.23.05 AM.png
Screen Shot 2020-09-21 at 9.25.39 AM.png
Screen Shot 2020-09-21 at 9.25.46 AM.png
Screen Shot 2020-09-21 at 9.25.57 AM.png
Screen Shot 2020-09-21 at 9.26.03 AM.png
Screen Shot 2020-09-21 at 9.26.13 AM.png
Screen Shot 2020-09-21 at 9.26.26 AM.png
Screen Shot 2020-09-21 at 9.26.31 AM.png
Screen Shot 2020-09-21 at 9.26.48 AM.png

Unfortunately some parts of this project are currently under NDA so I am not able to share any further details. However, please reach out to me and I would be happy to provide more details about the project and my role 

ramya.k2468@gmail.com