Unleash your inner child.

An OOH campaign.

In collaboration with Kristen Dunseith

THE PROBLEM

Many adults carry the impression that LEGOs are toys for children. Even though they are the generation that grew up with LEGOs and have a strong connection with the brand.

 

 

THE INSIGHT

Adults nowadays work under intense amounts of stress and playing with LEGOs can allow them the relief and creative expression they need as well as a chance to connect with their children and their own childhood memories.

 

 

THE IDEA

The 'Unleash your inner child' campaign promotes the world's favourite child's toy, Legos, to adults. It appeals to their sense of nostalgia and encourages them to take out time from their busy and stressful lives to feel the simple joy of creating with Legos again.