Milano Night Rescue

A brand sponsored service and microsite.

In collaboration with Alessandra Coloma

 

 

 

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THE PROBLEM

People usually end up snacking on Milano cookies late at night as comfort food. They don't plan to, but typically end up craving them impulsively at an instant.  

THE INSIGHT

We found that many users on twitter would post about their stressful days, often late at night when they were craving comfort food.

THE IDEA

A late night instant Milano Cookie delivery system that would tie up with GrubHub. It would feature

a range of limited edition Milano comfort

cookies that would be shipped to users in

quantities determined by a 'crave meter.'

 

 

Approaching users

Pepperidge Farm identifies twitter users who seem to be having a stressful day or craving comfort food and connect them to the Milano Night Rescue microsite. 

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The Microsite