Milano Night Rescue
A brand sponsored service and microsite.
In collaboration with Alessandra Coloma
People usually end up snacking on Milano cookies late at night as comfort food. They don't plan to, but typically end up craving them impulsively at an instant.
We found that many users on twitter would post about their stressful days, often late at night when they were craving comfort food.
A late night instant Milano Cookie delivery system that would tie up with GrubHub. It would feature
a range of limited edition Milano comfort
cookies that would be shipped to users in
quantities determined by a 'crave meter.'