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An ecosystem to create an immersive experience to enhance your daily music listening

OVERVIEW

10-week collaborative Human-Computer Interaction project

MY ROLE

UX Research Lead

Ideation Lead

Information Architecture

UI Design 

Vision Video

TEAM

Edie Alvarado 

Taylor Primuth

Maverick Quiros

Ford Williams

THE PROBLEM

Many people love music and the sensory experiences that come with live music. However many people have limited opportunities to these events due to various barriers.

THE HYPOTHESIS

People continue to be a proponent of music because of the memories and emotions they associate with it. Live music, in particular, is associated with a feeling of nostalgia or memory whether it be a moment they associate with the song/artist but also a learned pattern of listening to the same music. This factor will be key in recreating the emotional response that music evokes.

THE GOAL

To bridge the gap between the users desire for sensory experiences created by live music and the barriers that inhibit these opportunities.

THE SOLUTION

ODUM is a module and app that allows users to project immersive and interactive visuals all around them in their own space to enhance their music listening experience.

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THE ODUM APP

The ODUM app syncs in with your music streaming services and allows you to choose from endless visuals for projections. Visuals that are dynamic, interactive and can be viewed along with other users in real time, no matter where they are. You can even create your own.

Discover

Create

Experience

Discover allows users to browse through endless visual projections and select or preview them. Odum recommends curated presets based on your playlists and visual preferences.

Create allows users to customize and create projections, pick their desired projection visuals, and personalize them to their space and style. As well as create shared presets with friends.

Odum allows users to experience their music and visuals with true 360 degree immersion, customized to their space. Odum also features shared viewing allowing users to experience visuals with their friends, no matter where they are. 

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THE ODUM MODULE

The ODUM module is like no other and combines the power of a high quality localized sound speaker and a 360-degree projector. With this, the ODUM module has the power to completely transform your space and offer a true immersive and interactive experience.

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THE PROCESS

1

PRIMARY RESEARCH 

Survey I

Survey II

Observations

Exit interviews

Expert interviews

Sensory cue kit

SURVEYS

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Top insights from surveys

• Music enhances the sensory experiences
 of everyday activities


• Consumers value the idea of music forming
memories and emotions for them


• Consumer’s use music as a way to fill the day
with their personal ambiance

OBSERVATIONS

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Top insights from observations

• Accessibility and location are large factors in concert attendance


• Concert crowds create anxiety that is relieved post-show


• Music and friends together create a fuller experience

EXIT INTERVIEWS

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EXPERT INTERVIEWS

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Top insights from observations

• Accessibility and location are large factors in concert attendance


• Concert crowds create anxiety that is relieved post-show


• Music and friends together create a fuller experience

SENSORY CUE

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3

AFFINITIZATION

Affinitizing data

Creating How Might We's

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3

TARGET AUDIENCE

User Personas

User Journeys

PERSONAS

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USER JOURNEYS

ZOOM INS

4

INITIAL CONCEPTS

Concept Sketches

Concept Storyboard

Initial Wireframes 

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5

REFINEMENT

Refined product form

Mid-Fi prototype

User Testing 

REFINED PRODUCT FORMS

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MID FI PROTOTYPE

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USER TESTING

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