An ecosystem to create an immersive experience to enhance your daily music listening
OVERVIEW
10-week collaborative Human-Computer Interaction project
MY ROLE
UX Research Lead
Ideation Lead
Information Architecture
UI Design
Vision Video
TEAM
Edie Alvarado
Taylor Primuth
Maverick Quiros
Ford Williams
THE PROBLEM
Many people love music and the sensory experiences that come with live music. However many people have limited opportunities to these events due to various barriers.
THE HYPOTHESIS
People continue to be a proponent of music because of the memories and emotions they associate with it. Live music, in particular, is associated with a feeling of nostalgia or memory whether it be a moment they associate with the song/artist but also a learned pattern of listening to the same music. This factor will be key in recreating the emotional response that music evokes.
THE GOAL
To bridge the gap between the users desire for sensory experiences created by live music and the barriers that inhibit these opportunities.
THE SOLUTION
ODUM is a module and app that allows users to project immersive and interactive visuals all around them in their own space to enhance their music listening experience.
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THE ODUM APP
The ODUM app syncs in with your music streaming services and allows you to choose from endless visuals for projections. Visuals that are dynamic, interactive and can be viewed along with other users in real time, no matter where they are. You can even create your own.
Discover
Create
Experience
Discover allows users to browse through endless visual projections and select or preview them. Odum recommends curated presets based on your playlists and visual preferences.
Create allows users to customize and create projections, pick their desired projection visuals, and personalize them to their space and style. As well as create shared presets with friends.
Odum allows users to experience their music and visuals with true 360 degree immersion, customized to their space. Odum also features shared viewing allowing users to experience visuals with their friends, no matter where they are.
THE ODUM MODULE
The ODUM module is like no other and combines the power of a high quality localized sound speaker and a 360-degree projector. With this, the ODUM module has the power to completely transform your space and offer a true immersive and interactive experience.
THE PROCESS
1
PRIMARY RESEARCH
Survey I
Survey II
Observations
Exit interviews
Expert interviews
Sensory cue kit
SURVEYS
Top insights from surveys
• Music enhances the sensory experiences of everyday activities
• Consumers value the idea of music forming
memories and emotions for them
• Consumer’s use music as a way to fill the day
with their personal ambiance
OBSERVATIONS
Top insights from observations
• Accessibility and location are large factors in concert attendance
• Concert crowds create anxiety that is relieved post-show
• Music and friends together create a fuller experience
EXIT INTERVIEWS
EXPERT INTERVIEWS
Top insights from observations
• Accessibility and location are large factors in concert attendance
• Concert crowds create anxiety that is relieved post-show
• Music and friends together create a fuller experience
SENSORY CUE
3
AFFINITIZATION
Affinitizing data
Creating How Might We's
3
TARGET AUDIENCE
User Personas
User Journeys
PERSONAS
USER JOURNEYS
ZOOM INS
4
INITIAL CONCEPTS
Concept Sketches
Concept Storyboard
Initial Wireframes
5
REFINEMENT
Refined product form
Mid-Fi prototype
User Testing
REFINED PRODUCT FORMS
MID FI PROTOTYPE
USER TESTING
