Everyone makes assumptions, but it has been found that 90% of assumptions made on the first impression are actually wrong. While these are not intentional, it can lead to wrongful stereotypes and misconceptions.
BIC Wite-out stands for making mistakes right. Through this campaign we want to make mistakes right by allowing people to share what they were assumed to be and what they really are, making people more aware of the assumptions that they could be making.
In collaboration with Gianna Orecchio